CACRAO Brand Guidelines 

Official Logo

The CACRAO logo was created and adopted by the Association in 1971 when the separate North and South Carolina associations merged to form a unified association. Since then, the only modification that the logo has had occurred in 2017 when the colors were slightly modified to fit the newly approved CACRAO color pallet. The CACRAO logo can not be altered without written approval by the Executive Committee. 

CACRAO Logo

 

 

 

Primary Colors

The official CACRAO color pallet was approved in 2017 and the primary colors are based on the CACRAO Logo that has been in use since the Association began in 1971. The colors are part of the CACRAO story of who we are as an Association has a rich and vibrant history as it stretches from the mountains to the coast. The primary colors represent the coastal heritage of the Carolinas with marine blue and the mountains, hills, and plains encompassed with lime green. 

Marine Blue

 

Lime Green

     
R=3
G=35
B=102
  R=54
G=162
B=17
C=97
M=66
Y=0
K=60
  C=67
M=0
Y=90
K=36
#032366   #36a211

 

Secondary Colors

The secondary colors of the Association are to be used in harmony with one or both of the primary colors. However, these colors are not intended to serve as a primary color. The only exception is if apparel is being used by committee members to designate their position at an event and the secondary color is used as a base color for a clothing item. 

Fuego Green 

 

 Deep Sea Green

 

Vivid Cyan

 

 

 

 

 

   
 R=175
G=229
B=19
   R=0
G=127
B=114 
   R=0
G=226
B=225 
 C=23
M=0
Y=92
K=10
   C=100
M=0
Y=10
K=50
   C=100
M=12
Y=0
K=0
#afe513    #007f72     #00e2ff

 *The current CACRAO colors were adopted and approved by the Executive Committee in 2017. Any changes or deviations of these colors for official used must be approved by the Executive Committee. 

Website

The current CACRAO website was built in 2026 and is hosted by MemberClicks Professional. The website is intended to be the forward facing front for the Association's events and activities throughout the year. The website is also intended to serve as a resource for CACRAO members that serve in a leadership role for the Association and also as a resource for all CACRAO members in their current area (or future area) of employment within the areas of Admissions, Enrollment Management, and Registrars. Only CACRAO leadership members that have administrative access to the Association's MemberClicks account may edit or modify the website. If you have a website edit request, please contact the Administrative Assistant at [email protected]